Rosslyn BID Selects Block by Block as its Service Provider

January 4, 2008

The Rosslyn BID, located in Arlington, VA, has selected Block by Block to provide cleaning and safety services for its Clean and Safe Program. After careful consideration of many potential vendors, both national and local, the Rosslyn BID selected Block by Block based on qualifications, abilities and proven experience in managing Ambassador Programs for nearly thirty different districts throughout the United States.

On January 1, 2008 the revamped Ambassador Team provided by Block by Block seamlessly took to the streets focused on keeping Rosslyn streets clean and safe, while serving as goodwill ambassadors for the community. Each Ambassador is trained in all aspects of serving an urban environment and will carry out a wide variety of cleaning, safety and special event related responsibilities in order to enhance the overall perceptions of Rosslyn. The Ambassadors are able to provide a wide range of services such as engaging and deterring panhandlers, offering outreach assistance to the homeless, making a wide range of recommendations to visitors and building awareness of the organization among district workers. This training will prove to be invaluable as the team works to create and enhance a positive experience for those who live, work or play in Rosslyn's city center.

Part of the reorganization of the Rosslyn BID's services under the direction and leadership of Block by Block was to elevate the level of on-street services. The Ambassador team will be focused on being more responsive than ever to district needs and strategically working to provide not just basic cleaning services, but carrying out projects that will improve the overall aesthetics of the district.

Members of the Ambassador Team can be easily identified working in the downtown area wearing the purple and khaki colors, which have become a significant part of the recognizable brand of the Rosslyn Business Improvement District. Ambassadors are two-way radio equipped in order to easily initiate the assistance of team members, supervision or to contact emergency services.

Block by Block is appreciative of the opportunity afforded by the Rosslyn Business Improvement District and is looking forward to accomplishing great things in the service district.

About the Rosslyn Business Improvement District (BID)

The Rosslyn Business Improvement District (BID) started operations on July 1, 2003 with an ambitious work program designed to make Rosslyn an exciting, urbane commercial center for its workers and residents. The work program is comprised of six categories:

• · Cleaning and Maintenance
•   Beautification
•   Community Activities and Events
•   Transportation, Parking and Pedestrian Programs
•    Marketing and Promotion
•    Homeless Services Program

The Rosslyn BID receives its budget from membership dues and from property and business owners within the defined service district.